Anti-politics or the triumph of postmodern populism in promotional cultures?
نویسندگان
چکیده
Promotional cultures, to use Wernicks expression, have transformed communication, as the ideology of the market seeps into every facet of social life. Promotional texts, whether verbal, written or visual, now have great impact upon cultural formation and are contributing to a reflexive transformation of both individual and collective political identities. Much commentary on political change (and especially electoral change) is exercised by a powerfully normative concern with the alleged death of modernist forms of politics and political discourse. This paper goes beyond metaphorical hand-wringing to examine changes in the cultural currents which are transforming the politics of many post-historical societies, and which are conveniently summarised in the changing character of electoral politics and campaign discourses. Although frequently discussed as a kind of anti-politics, these currents, and their phenomenal appearance in the guise of media parties and forms of lifestyle marketing are producing a highly selfreferential style of electoral discourse, and are better understood as imitations of postmodern populism, where that involves: (1) a growing reliance on the techniques and outputs of culture industries to provide sites where meaning is constituted, (2) a de-centring of ideas and outputs about authentic forms of publicness, and (3) the side-lining of palpable modern forms of politics, like mass political parties. BARRIE AXFORD
منابع مشابه
Framing Political Change: Can a Left Populism Disrupt the Rise of the Reactionary Right?; Comment on “Politics, Power, Poverty and Global Health: Systems and Frames”
Solomon Benatar offers an important critique of the limited frame that sets the boundaries of much of what is referred to as ‘global health.’ In placing his comments within a criticism of increasing poverty (or certainly income and wealth inequalities) and the decline in our environmental commons, he locates our health inequities within the pathology of our present global economy. In that respe...
متن کاملPostmodern Orientalized Terrorism: Don DeLillo’s The Names
The terrorism of obscurantism is one of the hallmarks of Don DeLillo’s The Names (1982), distinguishing it as one of the "difficult writings" in his canon. Terrorism, however, is not confined to the novel’s poetics of writing, it constitutes, as the arch-motif of the novel, its politics as well. Relying on the Orientalist bulk of knowledge about the Orient, DeLillo, in this novel, inaugurates a...
متن کاملThe Rise of Post-truth Populism in Pluralist Liberal Democracies: Challenges for Health Policy
Recent years have witnessed the rise of populism and populist leaders, movements and policies in many pluralist liberal democracies, with Brexit and the election of Trump the two most recent high profile examples of this backlash against established political elites and the institutions that support them. This new populism is underpinned by a post-truth politics which is using social media as a...
متن کامل“Enemies of the People?” Public Health in the Era of Populist Politics; Comment on “The Rise of Post-truth Populism in Pluralist Liberal Democracies: Challenges for Health Policy”
In this commentary, we review the growth of populist politics, associated with exploitation of what has been termed fake news. We explore how certain words have been used in similar contexts historically, in particular the term “enemy of the people,” especially with regard to public health. We then set out 6 principles for public health professionals faced with these situations. First, using th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Telematics and Informatics
دوره 15 شماره
صفحات -
تاریخ انتشار 1998